PARTNERING WITH A WORLD LEADER IN SELF-SERVICE LAUNDRY

Open your own store

Open your own laundromat business

Building a resilient, high-yield business starts with the right idea. Opening a laundromat isn’t just about offering a service—it’s about creating a steady, scalable source of income in a market that keeps running. With this guide, you’ll learn how to turn that vision into a business built to last.

01 / Understand the laundromat business

Before investing, it’s worth knowing the numbers.

Laundromats have an 85–95% five-year success rate—well above the 50% small business average. In Europe, returns range from 20–35%, with remote management allowing you to run operations in just a few hours a week.

02 / Research your market and find the right location

Location is an important factor in store performance.

Speed Queen helps you find ideal site options: considering high population density, strong renter presence, and diverse incomes, with 60–90% of customers living within 1–2 km. Speed Queen experts also assess infrastructure—water, electricity, and drainage—to help investors avoid costly mistakes.

03 / Choose your business model and equipment

Your equipment plays a key role in day-to-day operations.

That’s why Speed Queen machines are built for commercial use—to support long service life and help reduce downtime. Select models also include features designed to help manage water and energy use.
Actual performance, maintenance needs and operating costs will vary by usage and conditions.

04 / Prepare for launch and operations

Navigating a new business can feel daunting.

But you’re not on your own. Speed Queen’s local experts guide you through zoning, environmental approvals, and compliance for a smooth launch. After launch, our remote software lets you track revenue, adjust pricing, and manage machines right from your phone.

Speed Queen offers a laundromat model designed to support long-term success, whether you’re entering the industry for the first time or upgrading an existing store.

Why partner with Speed Queen

From design to marketing, we offer a full range of services that simplify your business journey.

115+ YEARS DOING LAUNDRY

Your all-in-one laundromat solution

From commercial equipment to modern design and a proven self-service model, Speed Queen gives you everything you need to build a successful laundromat.

01 /

Support at every stage

From the business plan and financing support to design and installation.

02 /

Professional technology

Equipment built for durability and efficiency, to reduce costs and maximize revenue.

03 /

No-franchise model

The investor keeps 100% ownership and pays no royalties, for a strong potential ROI.

04 /

Proven success

Strong record of over 1,300 stores opened in Europe with more than 700 successful laundromat owners.

Revamp your store

Upgrading with Speed Queen can help cut costs from inefficient machines, reduce downtime, and give your store a fresh, modern edge—to keep your customers coming back. Regardless of your size or budget, our consultants can make you a tailor-made offer.

01 /

An established
business model

Everything is ready for you to start, from setup to operations.

02 /

Smart investment,
strong potential returns

Transparent upfront costs with a strong proven record of profitability.

03 /

Commercial-grade
equipment

Professional machines designed to last long and support maximum uptime.

04 /

Support at
every stage

Expert guidance and resources from setup through day-to-day operations.

05 /

No staff
needed

A low-maintenance investment you can manage in your spare time.

06 /

Zero
entry fees

Start your laundromat without upfront franchise costs.

07 /

No royalties

Keep 100% of your profits, with no ongoing fees.

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Success stories

Meet our Ambassadors

Meet the people behind the progress. Discover their stories, insights, and what it’s like to build success with us.

SQLS Academy

Speed Queen Academy helps store owners and partners achieve long-term success. Through hands-on guidance and training in best practices, business planning, and operations, you’ll foster a continuous partnership that helps grow your business beyond day one.

Book a free consultation

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Faq

FOR BUSINESSES

Absolutely not. Speed Queen operates a non-franchise model, which means you retain 100% ownership of your laundromat and pay no royalties or ongoing fees. You have full control over your business while benefiting from our proven model and support.

Startup costs depend on your market, store size, utilities, and buildout requirements—they may fall in the range of €75,000 to €125,000, but the precise cost can vary strongly from country to country. For a more tailored estimate, book a consultation with an advisor from our team.

No prior laundry experience is required. Speed Queen provides comprehensive training, proven best practices, and ongoing guidance. Many successful owners come from outside the laundry industry!

Based on validated market data, laundromats in Europe typically achieve an impressive ROI of 20–35%, depending on location, store size, and operational efficiency.

We offer expert support at every stage—from planning to store design, installation, and operational setup. Our team works closely with you to ensure your laundromat is ready for success from day one.

Speed Queen has more than 115 years of experience manufacturing laundry equipment. Our machines are designed for commercial use, with components and specifications intended to support frequent, high-volume operation.

Features vary by model, but are designed to support long service life and help reduce downtime. Utility consumption depends on the machine configuration, selected programs, load size, and site conditions.

Maintenance needs, uptime, operating costs, and ROI vary by location and how the store is operated.